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Sold Out at Magic Live 2024! Alakazam Magic is thrilled to announce our recent acquisition of the complete and exclusive rights to Adam Wilber's phenomenal masterpiece, Colour Psychology. Since its initial release, it has captured the hearts of our team at Alakazam, quickly becoming a cherished favorite. We are delighted to incorporate it into our..

Scientifically-proven methods for improving your magic. Partnering with Vanishing Inc., scientific researchers Gustav Kuhn and Alice Phailès have created the first-ever book showcasing how to make your magic better with science. The Psychology of Magic: From Lab To Stage is a gorgeous 312-page hardback book containing 4+ years of research conducted..

The ultimate prediction with on selected card or photo shown on your smartphone!! (iPhone, Android) The magician takes out the card case and tells the audience that he has a prediction card in the case. let an audience member select one card in their mind and write it in a notepad. The magician then opens the card case and a face down smartphone co..

This is a short and to-the-point PDF, accompanied by three instructional videos (combined duration of over one hour and 50 minutes). Jonathan Royle shares his thoughts and experiences regarding how to make the "Gozinta Boxes" a far more magical, logical and entertaining trick to perform within your show. Also, he discusses, and wants you to conside..